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Crisis management is the set of organisational methods, techniques and resources that enable an organisation to prepare for and deal with the occurrence of a crisis, and then to learn from the events in order to improve procedures and structures in a forward-looking manner.
Anticipating and preparing seams necessary to better react in case of a crisis. The risk manager must therefore analyse, evaluate and prioritise the main risks, the possible chains of causes and consequences, and find countermeasures, means of adaptation and restoration.
The risk analysis process begins with the identification of the main objectives of the entity conducting it. A risk is relative. It is theoretically only serious if it jeopardises the achievement of one of these objectives.
The next step is the assessment of the couple: probability of occurrence / potential gravity. The risk manager will seek to address the risks with highest severity coupled with the highest probability of occurrence. Therefore, a separate evaluation of the two sizes will be carried out according to objective and/or subjective criteria.
Depending on the type of event, its impact and consequences, a crisis of varying degrees of severity may occur. The resolution of this crisis requires a mode of governance and a mode of communication specifically adapted to the situation: crisis management and communication.
When the event affects an entire range of activities, the crisis management is generally accompanied by deployment of a business continuity plan (which is part of the protection measures).
Whatever the type of event that needs to be dealt with, there are certain permanent characteristics of crisis management.
Managing risk means tacking action in two key areas: prevention and intervention, which is why it is important to take stock of the crisis to ensure resilience.