“A good corporate image brings a great competitive advantage”
Mupex is able to assist you in all areas of marketing described below by understanding your internal and external environment and implanting the necessary framework (principle, process, training, implementation, actions, pace, etc.) to successfully strengthen your competitive advantage.
You have an excellent idea for the development of a new product or a new service but you are not sure about the economic viability of your idea. We help you to determine the potential of your product or service as well as the risks and the associated constraints.
Our services include:
- evaluation of the technical options and associated risks,
- interpretation of information from market studies,
- analysis of the environment, industry and competition,
- preparation of the financial aspects of your project.
Mupex will first carry out an audit of the image of the company on the market and/or will evaluate the impact of a department, of a product or of a service on consumers and potential customers.
After the audit, Mupex will be able to propose various means to improve the image of the company on the market by restructuring « marketing strategy », by new advertising media/vectors, by revamping corporate image.
“Market analysis” assistance for entrepreneurs as well as “Image analysis” assistance for organisations or associations is one of the skills offered by Mupex to respond to a customer segment and understand how to assign its priorities.
We will proceed with a knowledge assessment of your customers, your market and your competitors, then on your future market research, with a SWOT analysis in 4 priority axes of a customer segment and a competitive mapping.
New media is an information channel that companies cannot ignore. Widely used for marketing, it is also essential for corporate communication. However, even if most companies are on the internet through a website, the majority of them say that they are not ready to use social networks. We will accompany them in the steps that will show them the advantages of using new media and the means to achieve them.